Amber Road, a leading provider of global trade management software and information services, has an immediate opening for a Digital Marketing Coordinator in its McLean, VA office. The successful candidate will work on a variety of marketing and sales support projects to help carry out the regional marketing plans and support the US Sales teams. The Digital Marketing Coordinator will join the Online Marketing team in North America and report to the Digital Marketing Manager.
Position Responsibilities:
- Develop lead generation concepts and manage the development of each into a product specific campaign
- Utilizing Marketo Lead Management platform and Real-Time Personalization (RTP), segment prospect lists and execute campaigns and reporting
- Social Media: manage and post entries on company blogs and social media sites to help establish our voice as an industry leader and drive traffic to gated content
- Search Engine Optimization (SEO): monitor relevant keywords on HubSpot and apply best practices for optimizing organic search results on blog and company website.
- Support campaign development for rollout of Marketo ABM (account based marketing)
- Database administration: includes customer and contact targeting, campaign set up in Salesforce.com and Marketo, list sourcing, and database scrubbing
- Create marketing and sponsorship activities and lead gen campaigns with trade associations and publications
- Maintain stock of updated collateral and press kits for sales activities
- Help sales team prepare RFPs
- Prepare status reports on marketing efforts
Qualifications
- 1 - 2 years of previous experience in marketing or communications for a software or technology company
- Must have a BA in marketing, communications or journalism
- Ability to communicate complex features or benefits in a way that connects with the target market
- Experience with marketing automation and lead management tools such as Marketo, Eloqua, ExactTarget or HubSpot a plus
- Exceptional written and oral communications skills
- Is self-directed and can work independently, as well as in a team structure
- Can take initiative and make decisions as necessary
- Experience using WordPress, Joomla or other content management tool for blogging, website creation, etc. a plus
- Must be proficient in Microsoft Office software, specifically Word and Excel
- Experience with solutions in the supply chain or global transportation industries a plus
- Able to travel 10-15%
