Amber Road announced today that GE will use its Global Trade Management (GTM) solution to centralize and automate trade functions worldwide across all eight of its business units.

With annual revenues of $147 billion and markets in nearly every country, GE is one of the largest and most global enterprises in the world. Its diverse range of products, the number of countries sourced from and exported to, as well as its significant international shipping volumes, all make GE’s global trade requirements some of the most complex in the business.

GE will use Amber Road’s GTM suite to consolidate and automate its trade operations within a new center of excellence (COE) program. This central group will manage trade for all eight GE business units, leveraging the software and content provided by Amber Road.

“GE is obviously taking a very strategic approach to global trade,” said Jim Preuninger, CEO of Amber Road. “They recognize that executing global trade in a best-in-class fashion can not only drive attractive financial returns, but also lead to competitive advantage.”

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