Amber Road, the leading provider of global trade management software and information services, has an opening for a Content Marketing Specialist / Writer. We are a fast-paced, well-respected and high-growth international technology company that is recognized as the leader in our space. Headquartered in the USA with offices worldwide, Amber Road offers a rewarding work environment, competitive benefits, and wide-ranging opportunities for professional growth. Our employees are highly motivated self-starters and problem-solvers who value the chance to make a difference.
This position is located within our Shanghai office. The successful candidate will have the opportunity to work on a variety of marketing and sales support projects to help carry out the marketing plans for China. The Content Marketing Specialist will join the China marketing team and report to the Marketing Manager, China.
Job Description/Responsibilities
Content Generation (Primary Responsibilities)
- Identify important policy updates, trends and issues surrounding key markets (China/Asia, goods trade, import and export) with key stake holders (Customs, AQSIQ, Ministry of Commerce, State Administration of Taxation, Top 500 MNCs and China MNCs etc.)
- Create interesting, credible and fresh content such as client memos, news releases, case studies, bylines, comments, brochures and collateral materials on China International Trade by interview or research etc.
- Demonstrate competence at using internal and external research capabilities and in preparing in-depth analysis
- Executes media and advocacy relations activities and has working knowledge of media advocates and their need
- Manage and post entries on company website, blog or communities to help establish our voice as an industry leader and drive traffic to corporate website
Marketing Programs Support (Secondary Responsibilities)
- Press Relations - work with and manage PR consultant to pitch press stories and support press release announcements
- Identify and submit for applicable award and speaking opportunities for the company
- Maintain online and print directory listings on company and products
- Monitor and distribute weekly competitor and industry news and company press coverage
- Maintain stock of updated collateral and press kits for sales activities
Qualifications
- Native Chinese speaking. Written and oral communication skills in English strongly preferred
- Experience with solutions in the supply chain or global transportation industries a plus
- Proven written communication skills, ideally with published content, in either online or traditional media
- Exceptional ability to tell stories
- 2 - 5 year of previous experience in marketing or communications for a B2B company preferred
- BA in Marketing, Business, Communications, Chinese or Journalism
- Ability to communicate complex features or benefits in a way that connects with the target market
- Experience using WordPress, Joomla, MT or other content management tool for blogging, website creation, etc. a plus
- Must be proficient in Microsoft Office software, specifically Word
- Is self-directed and can work independently, as well as in a team structure
- Can take initiative and make decisions as necessary
- Must be very detail oriented and have the ability to juggle priorities and multi-task
- Able to travel 10-15%