Companies in the United States and Europe are going to have to react quickly to new sanctions being imposed against Russia due to its support of the Ukrainian separatists thought to be responsible for the attack on Malaysian flight MH17. Further, many companies will be unsure of how these sanctions will affect them even once they are put into effect.
The sanctions against Russia will include restrictions on the trade of specified goods, an arms trade embargo, a ban on the export of dual-use goods for military, and restrictions for Russians on certain technologies in the energy field. If a company fails to comply with these restrictions, penalties can include heavy fines, a loss of export privileges, and even jail time if the action is deemed intentional.