In today’s global marketplace, internal data can no longer sustain enterprise operations. With the universal complexity of trade laws and regulations, external content has transformed from a supplement to a vital component of global trade management (GTM).
To capture a holistic supply chain view, Content as a Service (CaaS) offerings provide the “outside in” perspective required by modern enterprises. External content provides GTM solutions with the driving power to stay on top of consistently changing regulations (product classification, denied party lists, global trade documentation, etc).
For GTM providers like Amber Road, CaaS is nothing new. In an interview with Forbes, Anthony Hardenburgh, Vice President of Global Content, argues that the value of CaaS is derived from a combination of content and logic. This practice, a staple of Amber Road’s services, is reflected in Amber Road’s trademark: Global Knowledge ®.
Global Knowledge is bolstered on three columns of expertise:
- Content Collection, Interpretation and Dissemination Process
- In-House Trade Content Professionals
- Depth & Breadth of Trade Regulatory Content
As the most robust and comprehensive GTM solution provider in the market, Amber Road covers over 145 countries which is nearly 3 times the breadth of leading competitors. This extensive scope takes the “outside in” perspective of supply chain to a global level—providing an unsurpassable value of external data.
In the world of global trade, integrated trade CaaS is a fundamental component—those without it are simply stuck in the past. Without an integrated “outside in” supply chain perspective, trade professionals have to take on the burden of manually interpreting, maintaining, and application of any regulatory change. Instead, automation of external content and logic mitigates risks, reduces inventories and inefficiencies, optimizes networks, and reduces total cost of ownership.
To learn more about Amber Road and CaaS, check out An ‘Outside In’ View of Your Supply Chain.

