How Low is Too Low?

A report in International Freighting Weekly claims that certain forwarders have lowered their rates to un-necessarily low levels, in order to increase their market share. This can be problematic because it drives down margins for the entire industry, and makes it difficult for carriers to raise the revenue necessary to maintain their services. Meanwhile, the accused forwarders are claiming that the low rates are based solely on the fact that capacity is far exceeding supply. Are these forwarders playing dirty, or simply sticking with the concept of basic supply and demand economics? Check out the article here, and decide for yourself.