London-based Notbox has expanded its eco-friendly cardboard alternative to the U.S. and Canada, hoping to increase its market share in the $424 billion global packaging industry, 25% of which resides in North America.
Notboxes are recyclable – they can be used up to 20 times – and every shape and size can be folded flat for storage. The company claims that removing cardboard from the supply chain could save over $10 million, and their alternative uses lower costs and produces less waste.
“Currently, cardboard is used to ship 90 percent of all products in the U.S., but the growing focus toward sustainability by businesses and consumers makes this the perfect time to bring a product like Notbox to the market,” Thomas Hellmann, chairman and president of Notbox North America, said in a statement. “Reducing corrugated cardboard excess is one of the fastest and most effective steps a company can take to reduce waste and is high on the corporate agenda.”
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